Our Legacy: Four Generations of Timekeeping Excellence
-
1940
First Generation
The story of the Nagpal Group begins in the 1940s, just before India gained independence. A visionary gentleman, Shree Virbhan Nagpal, laid the foundation of what would grow into a nationwide enterprise. Starting with a modest setup in Amritsar, he planted the seeds of a thriving business in the Horological Industry, establishing a legacy that would span four generations.
-
1948
Second Generation: Expanding Horizons
The journey continued under the leadership of Mr. Tarlok Nagpal, who strengthened the family's foothold in Amritsar, building a strong reputation and expanding operations across North India. His efforts laid the groundwork for future growth, setting the stage for even bigger strides.
-
1976
Third Generation: A Bold Leap to Mumbai
In 1976, the third generation—Mr. Narinder Nagpal and Mr. Jatinder Nagpal—took a bold step by moving to India’s financial capital, Mumbai, and establishing Nagpal’s Bombay. This pivotal move opened doors to international markets, positioning the company as a key distributor of global wristwatch spare parts. Today, Nagpal’s Bombay stands as one of India's largest sources for wristwatch components.
-
1981
Breaking Boundaries with Battery Distribution
Recognizing the need to diversify, the Nagpal brothers secured Pan-India distribution rights for top-tier watch battery brands from Japan and Switzerland—Renata, Maxell, Sony, and Seizaiken (Seiko Group). This marked a major milestone, establishing their presence on the global horology map.
-
1991
Entering Watch Manufacturing
With evolving market trends and consumer expectations, 1991 marked the launch of D’SIGNER—the group’s first in-house premium watch brand, under the company Designer Watches Pvt. Ltd. D’SIGNER quickly earned its place as one of the first Indian watch brands to meet international design and manufacturing standards, now available across 100+ top multi-brand outlets and online platforms.
-
1995
Making Watches Affordable
Following the success of D’SIGNER, the group introduced ESCORT, a brand designed for the mass market, offering affordable yet quality timepieces. This strategic expansion allowed Nagpal Group to cater to a broader audience across India.
-
1997
Bringing International Brands to India
With India opening up to international imports, the Nagpal Group seized the opportunity to become official distributors of prestigious Swiss and fashion watch brands, including TISSOT, ROTARY, GIVENCHY, CHRISTIAN BERNARD, and YVES BERTLEIN PARIS—ushering in a new era of world-class horological experience.
-
2005
Fourth Generation: Scaling New Heights
By 2005, the 4th Generation—Mr. Neeraj Nagpal and Mr. Nischay Nagpal—joined the family business. Infusing modern ideas and technology, they launched a new OEM/ODM vertical, offering private label manufacturing for promotional and retail ventures. They also expanded into corporate gifting, including sunglasses, bags, wallets, pens, and clocks.
-
2013
Pioneering Digital Watches with Daniel Klein
As e-commerce reshaped retail, the group adapted quickly. In 2013, they became the sole distributor of Turkish brand DANIEL KLEIN in India, introducing it as the first exclusively digital watch brand in the country. Today, Daniel Klein is among the top 5 e-commerce watch brands in India, with 1,000+ styles released annually.
-
2017
Strengthening Global Partnerships
By 2017, multiple international brands began outsourcing production to Nagpal Group under the Make in India initiative. With the entry of Mr. Myank Nagpal, the youngest of the 4th generation, the company forged a key strategic alliance with Inter Luxury Group, handling premium brands like SUPERDRY, FRENCH CONNECTION, TIMBERLAND, REACTION BY KENNETH COLE, and CERRUTI.
In 2018, they added another feather to their cap by launching Mathey-Tissot, a historic Swiss luxury watch brand, bringing its rich heritage of automatic and limited edition timepieces to Indian consumers. -
2020
Embracing the Future with GHADIWAALA.COM
A long-cherished dream was realized in 2020 with the launch of GHADIWAALA.COM—India’s next major marketplace for watches and smart wearables. Backed by four generations of experience, it offers a curated selection of luxury, fashion, and classic watches, supported by fast delivery and hassle-free returns.
Alongside, the company launched its own smartwatch brand BFIT, delivering fitness tracking and advanced features for the modern, health-conscious user.
Later that year, they secured exclusive India distribution for D1 MILANO, a premium Italian brand known for its distinctive DNA and style. -
2022
CuratingAward-Winning International Brands
In 2022, the Nagpal Group brought two more international giants exclusively to India:
• CIGA DESIGN – Creators of award-winning skeleton watches, celebrated for their bold engineering and multiple GPHG awards.
• SANTA BARBARA POLO & RACQUET CLUB – A premium collection from one of America’s oldest and most active polo clubs, celebrating over 110 years of legacy. -
Today
The Legacy Continues
With:
• 4 generations
• 20+ exclusive international brand partnerships
• 500+ private label brands developed • A thriving pan-India distribution network
• A commitment to innovation and after-sales excellence
…The Nagpal Group continues to lead the Indian watch industry with pride, passion, and purpose.
And the story is still being written…
Chairman’s Message
Dear Visitor
On behalf of our entire team, I extend my heartfelt thanks to all the proud owners and loyal users of our house brands – DSIGNER and ESCORT
Our parent company, Nagpals, has been a trusted name in watch components for decades. Building on this rich legacy, we ventured into the world of premium timepieces in 1991, inspired by the elegance of Swiss and other European watchmaking traditions. This led to the birth of our premium fashion watch brand, DSIGNER, which quickly carved out a niche for itself in the segment by upholding the highest standards of design and quality.
In 1995, we introduced ESCORT a brand that delivers high-quality watches at affordable prices, making stylish timekeeping accessible to all.
Today, both DSIGNER and ESCORT enjoy a strong presence across the country through our Multi brand stores, with millions of happy customers who continue to place their trust in us.
I sincerely thank each one of you for being a part of our journey. Here’s wishing you happiness, success, and timeless moments ahead.
Warm regards,
Jatinder Nagpal
Chairman
Pillars of designer world
Manufacturing and QC
Nagpal's Bombay
In 1976, the third generation—Mr. Narinder Nagpal and Mr. Jatinder Nagpal—took a bold step by moving to India’s financial capital, Mumbai, and establishing Nagpal’s Bombay. This pivotal move opened doors to international markets, positioning the company as a key distributor of global wristwatch spare parts. Today, Nagpal’s Bombay stands as one of India's largest sources for wristwatch components.
OEM/ODM
EXPERIENCE & EXPERTISE SINCE 1991
PRODUCE ALL SORTS OF ANALOGUE WATCHES
DESIGNING AND PROPOSING MODELS AROUND YOUR BRAND MOOD BOARD
D’SIGNER CARE – COMPLETE AFTER SALES SUPPORT
TECHNICALLY SOUND INFRASTRUCTURE
EXPERT TEAMS ACROSS LEVELS FROM SALES TO OPERATIONS.
SKILLED TEAM CONTROLLING QUALITY CONTROL PROCESSES.
Batteries
Recognizing the need to diversify, the Nagpal brothers secured Pan-India distribution rights for top-tier watch battery brands from Japan and Switzerland—Renata, Maxell, Sony, and Seizaiken (Seiko Group). This marked a major milestone, establishing their presence on the global horology map
International brands
